Saturday, January 18, 2014

Gueldy Perfumes

Gueldy was established in 1905 by Lelaurin and A. Sergent at 370 rue du Faubourg-Saint-Honore in Paris. Gueldy. Inc., also operated at 21 East 40th St.. New York.



By 1913, the company was later acquired by P. Thibaud et Cie, a major toilet articles company affiliated with Gibbs, an English toiletries and toothpaste company, established in 1712.

A. Sergent also established Parfums de Sergy in 1930, which produced lower priced perfumes and cosmetics and merged with Gueldy. Sergy was also reported as Gerly.

Sergy MAY have been associated with Parfumerie Francelys, as one of their perfume bottles was the same shape.

The perfumes of Sergy:
  • 1925 Anita Page
  • 1925 Bessie Love
  • 1925 Leila Hymans
  • 1925 Raquel Torres
  • 1925 Renée Adorée
  • 1930 Promesse d'Amour
  • 1932 Sweet Magnolia
  • 1949 Privilège
  • 1950 Amour de Vous
  • 1950 Billet Doux
  • 1950 Rose Mary
  • 1953 Cloche Victorie
  • 1953 Pomme d’Or
  • 1953 Siva
  • 1953 Succès
  • 1953 Criterion
  • 1953 Poppys's
  • 1954 Eventail
  • Belle de Mai


Gueldy became a major company with large exports. It won a gold medal at the 1925 Paris Exhibition. The company was later acquired by the Lever Brothers.



Le Triomphe was launched in 1912. It was stopped just as World War I began and resumed production immediately after the war ended. It was presented in a Baccarat flacon, # 391. Re-launched in a new version (reformulated) and presented in a bottle designed by Julien Viard. 1924 - During one week the lobby of the State Theatre was perfumed with Le Triomphe perfume, made by Gueldy, and placards displayed called attention to that fact.



The perfumes of Gueldy:
  • 1910 Sergy
  • 1910 Ador
  • 1910 Fougère de la Couronne 
  • 1910 La Closerie
  • 1910 Le Bois Sacre
  • 1910 La Flore de France
  • 1910 Les Mimosees
  • 1911 L'Empyree
  • 1911 La Feuilleraie
  • 1911 Clos de Fées
  • 1911 L'Aigle Imperiale
  • 1912 Guzla
  • 1912 Violette
  • 1912 Vision d'Orient
  • 1912 Vision de Paris
  • 1912 Vision Rouge
  • 1913 Le Muguet Chantilly
  • 1913 Antar
  • 1913 Stellamare
  • 1913 Nazir
  • 1913 Vasthi
  • 1917 Gotic
  • 1917 Le Lys Rouge
  • 1918 La Rose
  • 1919 Le Billet Doux
  • 1920 Catedral
  • 1920 Le Triomphe
  • 1920 Loki
  • 1921 Doux Songe
  • 1922 Alcée 
  • 1922 Gitanjali
  • 1922 Le Prestige
  • 1922 Le Jasmin
  • 1922 Le Lilas
  • 1922 Les Glycines
  • 1928 Gueldiana
  • late 1920s Kiss Khial
  • 1928 Mirage
  • 1929 Bal des Fleurs
  • 1935 Chypre
  • 1935 Ambre
  • 1935 Carnation
  • 1935 Lilac
  • 1935 Jasmin
  • 1935 Muguet
  • Au Pays Bleu
  • Les Muscadins 
  • Les Ondes
  • Rêve de Coquette 

Other products by Gueldy c1934:


Brilliantine:
  • Ador
  • Bal des Fleurs
  • Gotic
  • Feuilleraie
  • La Rose
  • La Violette
  • Le Bois Sacre
  • Le Chypre
  • Le Jasmín
  • Le Lilas
  • Le Lys Rouge
  • Le Muguet
  • Le Prestige
  • Les Ondes
  • Le Triomphe
  • Mirage
  • Vasthi
  • Vision D'Orient


Day Cream
Night Cream
Massage Cream

Talc:

  • Le Triomphe




















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