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Vintage Perfumes For Sale

Thursday, January 22, 2015

Taji by Shulton c1964

Taji by Shulton: launched in 1964. The perfume is named for the Persian area near Baghdad.


Fragrance Composition:


So what does it smell like? It is classified as a floral oriental fragrance for women, a blend of fragrant oils from India and the Middle East. It can be described as a spicy floral with a touch of sweetness, similar to Elizabeth Arden's Blue Grass but with a strong carnation note.
  • Top notes: bergamot, geranium, lavender and spices
  • Middle notes: carnation, ylang ylang, jasmine, cinnamon, herbs 
  • Base notes: vetiver, benzoin, sandalwood, vanilla, oakmoss, ambergris, musk, patchouli


Taji was available in the following:
  • Parfum
  • Perfume Oil Mist 
  • Taji Chiffon Spray Cologne 
  • Bath Oil 
  • Sheer Taji Body Lotion
  • Bath Powder
  • Soap

Life, 1967:
"A delicately balanced blend of verdant florals, sophisticated herbs and other rare and rarely used scents, hauntingly beautiful Taji is what traditional perfumes are not. Taji is at last, a perfume that lasts. Taji perfume, perfume oil, cologne and complete collection of delights for body and bath."

Vogue, 1967:
"Taji has rediscovered this formula and, inspired by it, present Taji Chiffon Spray Cologne — for women who want to feel like English flowers, while others are wilting away. Taji Chiffon Spray Cologne is starting summer now at fine stores, $5.00."


Fate of the Fragrance:


Taji was discontinued by Shulton, but a version is now made and distributed by Hazel Bishop New York.

2 comments:

  1. The advertising tag line was "Even in the morning, a little Taji still lingers." The print ads, in upscale mags like the New Yorker, used images that included one of a couple kissing on the platform of a commuter railway; from their clothes and the setting, it was easy to conjure a back story involving a night of passion, ended only because the guy had to get to Manhattan to his ad agency job. There was (i remember distinctly) something very erotic in the idea of a scent, applied the evening before--maybe even before dinner?-- that was still perceptible in the morning. I bought a bottle for my gf at the time; she usually wore Tabac Blond and found Taji a little overdone, but we both loved the advertising.

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