Sunday, May 31, 2015

Memoire Cherie by Elizabeth Arden c1957


Memoire Cherie by Elizabeth Arden: launched in 1957.

It was available in the following:

  • Parfum
  • Dusting Powder
  • Perfume Mist
  • Flower Mist
  • Eau de ParfumBath Oil
  • Bath Essence
  • Bath Soap
  • Body Lotion (moisture bath)
  • Fluffy Milk Bath
  • Perfumed Candle


Fragrance Composition:

So what does it smell like? It is classified as a floral powdery aldehydic fragrance for women with refreshing woodsy notes.
  • Top notes: Sicilian bergamot, Mexican neroli, fresh apricot
  • Middle notes: Romanian chamomile, jasmine, tarragon, honey, rose, violet
  • Base notes: opoponax, Moroccan oakmoss, amber, musk, and Haitian vetiver


 Memoire Cherie was such a success that by 1960, it was awarded the grand Coupe D'Or award by the Comite du Bon Gout Francais.
"Elizabeth Arden has been awarded the treasured Coupe d’Or of France for “Outstanding achievement in the development of Memoire Cherie, the finest fragrance ever created and acclaimed by France.”

  • Memoire Cherie Perfume Mist introduced in 1957.
  • Memoire Cherie Flower Mist launched in December 1963.
  • The Weekender Kit was created around 1964.

“Elizabeth Arden presents for Christmas Memoire Cherie Flower Mist. A new flowering just in time for Christmas! This delicate rendering of the world’s most prized perfume lends an aura of enchantment to one’s lighter moments. A memorable present! In a beautiful bottle frosted in bas relief. $4.50”

 May 1964:
"Elizabeth Arden makes this spring memorable with the new Memoire Cherie Duet ... The world’s most prized fragrance* can now be yours in an enchanting combination, a beautiful golden aerosol atomizer of Memoire Cherie Perfume Mist together with Memoire Cherie Dusting Powder, Remember all your friends all the days of springtime with the Memoire Cherie Duet. And don’t forget yourself! For springtime only $6.00."


Fate of the Fragrance:

The perfume was discontinued sometime in the early to mid 1980s. I could only find advertisements for the fragrance up until 1980.


Irma Shorell, Inc. is the current owner of United States Patent and Trademark Office Registration No. 2,427,336 for the Memoire Cherie trademark for perfume and other fragrance products, but not the formula.

Perfumery comments, "A memorable deception indeed, layers and layers of beauty..each with a different face. Memoire Cherie perfume begins with a classically constructed 50's woody-floral accord, tightly wrapped together; dense and waiting for air. After a moment of hesitation, Memoire Cherie escapes and descends into a rich and wonderful oriental accord; creamy, nutty and sensual beyond belief. It is as if the perfume walked out of the room and came back in a new outfit. This wonderful warm amber musk tone has a gentle floralcy which dances around the base and carries on for hours and hours. At the end, the oriental base settles down below the floralcy and Memoire Cherie walks quietly into the night. " -- Jeffrey Dame




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