Blondeau et Cie & Vinolia

Blondeau et Cie and the Legacy of "Vinolia": A History of Luxury Toiletries and Perfumes

Blondeau et Cie was a notable Anglo-French company established around 1885 by Dr. Eggleston Burrows and James Hill Hartridge. Headquartered at Lever House on Victoria Embankment in London, their origins lay primarily in soap manufacturing. However, the firm expanded its offerings to include exquisite perfume presentations and a celebrated line of toiletries under the "Vinolia" brand, which remained active until 1930.

The "Vinolia" brand was launched in 1888, initially focusing on high-quality soaps crafted for sensitive skin. Its products quickly gained a reputation for superior quality and became synonymous with luxury and refinement. By 1892, the brand diversified its portfolio to include perfumes, toiletries, and skincare products, all marketed under the Blondeau et Cie name.

In 1898, the company restructured for family and financial reasons, transitioning into a private company with a nominal capital of £100,000. It was renamed the Vinolia Company Limited. By 1899, the business underwent another transformation, becoming a public company to further its growth and capitalize on its burgeoning reputation in both domestic and international markets.

Global Expansion and Prominent Offices

The Vinolia Company established its headquarters at 37–38 Upper Thames Street in London, with additional factories in Kentish Town and other areas of the city. The company also maintained prestigious offices at 5 Rue de la Paix in Paris, signaling its presence in the heart of the luxury goods capital. Their New York operations, managed by the enterprising F.J.E. Welch, were originally located at 96 Fulton Street before expanding to larger facilities at 73–77 Watts Street by 1891. This international network underscored the brand's global ambitions and success.

The "Vinolia" Product Line: Quality and Innovation

The hallmark of the Vinolia brand was its uncompromising dedication to quality. Products spanned a wide range, including:

• Toilet Soaps: Crafted with superfatted formulas and free from harsh chemicals, Vinolia soaps were renowned for their mildness. The line included varieties such as "Vestal," lavishly perfumed and packaged in gold-embossed calfskin boxes, and "Otto," infused with the finest otto of roses.

• Perfumes: By 1893, Vinolia perfumes were available in three distinctive fragrances: "Marequil," "Jequilla," and "Vinolia Bouquet." These were packaged in elegant, original designs, reflecting the brand's commitment to both olfactory and visual excellence.

• Skincare: Products like "Vinolia Emollient Cream" were praised for their efficacy in treating conditions such as eczema and insect bites. "Lait Vinolia" and "Vinolia Pomade" were presented in artistic Staffordshire containers, further enhancing their luxury appeal.

• Dentifrice: A standout product, Vinolia Dentifrice, came in three variations and was marketed as soap-free, antiseptic, and preservative. Offered in boxed or cut-glass containers, it reflected the brand's innovative approach to personal care.

• Shaving Essentials: Vinolia's shaving soaps and foams were favorites for their creamy, non-irritating lather. Packaged in porcelain dishes or collapsible tubes, these products combined practicality with sophistication.

• The Vinolia range also included dusting powders, lip salves, brilliantines, and eau de cologne. The attention to packaging and formulation distinguished Vinolia as a leader in luxury toiletries.

Royal Recognition and Cultural Impact

By the turn of the 20th century, Vinolia had achieved widespread acclaim. In 1900, the company was awarded a Royal Warrant, becoming official soap makers to Queen Victoria. This prestigious endorsement further cemented its status as a luxury brand.

Vinolia's prominence extended beyond royal circles. Its products were chosen for use aboard the RMS Titanic in 1912, epitomizing the opulence associated with the ill-fated ocean liner. Passengers in first-class cabins were provided with Vinolia toiletries, highlighting the brand's reputation for elegance and refinement.

Commitment to Social Responsibility

Blondeau et Cie was ahead of its time in prioritizing employee welfare. Workers received two weeks of paid vacation annually, and a Mutual Sick Club was established to cover medical expenses during illnesses. This progressive approach to labor relations reflected the company's values and contributed to its positive reputation among employees and the public.

Acquisition and Legacy

On October 1, 1906, Blondeau et Cie and its Vinolia brand were acquired by Lever Brothers, marking a new chapter in the company's history. By 1907, production of Vinolia products was relocated to Lever Brothers' state-of-the-art facility in Port Sunlight. Under Lever Brothers' stewardship, the Vinolia line continued to be associated with luxury, even as it became more widely distributed.

The enduring appeal of Vinolia is evident in its cultural footprint, from the Titanic connection to its influence on soap-making standards. Though the brand ceased operations in its original form by 1930, its legacy as a pioneer in luxury toiletries and perfumes lives on.

This refined narrative highlights the historical significance, cultural impact, and product innovation of Blondeau et Cie and the "Vinolia" line. Let me know if you'd like further enhancements or additional details!

 

 

The perfumes of Blondeau:

• 1889 Vinolia Bouquet
• 1890 Violette de Parme
• 1892 Jequilla (Vinolia)
• 1892 Luxuria (Vinolia)
• 1892 Marequil (Vinolia)
• 1892 Vinolia Bouquet
• 1893 Eau De Cologne
• 1893 Ess Bouquet
• 1895 Jasmin
• 1893 Jockey Club
• 1893 Marechale Niel
• 1893 Millefleurs
• 1893 Opoponax
• 1893 Stephanotis
• 1893 White Heliotrope
• 1893 Ylang Ylang
• 1895 Losaria (Vinolia)
• 1895 One Drop Perfumes (alcohol-free, highly concentrated perfumes)
• 1895 Ambergris
• 1895 Amaryllis
• 1895 Frangipanni
• 1895 Honeysuckle
• 1895 New Mown Hay
• 1895 Musk Rose
• 1896 Chypre
• 1896 Lys de France
• 1896 Mignonette
• 1896 Musk
• 1896 Patchouli
• 1896 Violet
• 1896 Wallflower
• 1896 White Lilac
• 1896 White Rose
• 1898 Clematis
• 1898 Hyacinth
• 1898 Lily of the Valley
• 1898 Narcissus
• 1898 Opoponax
• 1898 Patchouli
• 1898 Peau d'Espagne
• 1898 Rhine Violets
• 1898 Rondeletia
• 1898 Rose d'Orient
• 1898 Stephanotis
• 1898 Violette
• 1898 Violette de Parme
• 1898 White Heliotrope
• 1898 Wood Violet
• 1919 Sweet Pea
• 1919 Night Scented Stock
• 1919 Persian Lilac
• 1921 Mystic Charm

The perfumes of Vinolia:

• 1892 Jequilla
• 1892 Liril Violets
• 1892 Marequil
• 1892 Vinolia Bouquet
• 1893 Losaria
• 1893 White Heliotrope
• 1893 Wood Violet  (still sold in 1922)
• 1893 Ess Bouquet
• 1893 Frangipanni
• 1893 Jockey Club
• 1893 Marechal Niel
• 1893 Millefleur
• 1893 Stephanotis
• 1893 Opoponax
• 1893 Ylang Ylang
• 1893 Musk
• 1893 Ambergris
• 1893 Amaryllis
• 1893 White Lilac
• 1893 White Rose  (still sold in 1922)
• 1893 Luxuria
• 1895 Lavender Water
• 1896 Honeysuckle
• 1896 Vinolia Eau de Cologne
• 1896 New Mown Hay
• 1896 Lily of the Valley
• 1896 Rondeletia
• 1896 Narcissus
• 1896 Clematis
• 1896 Hyacinth
• 1897 Mignonette
• 1899 White Vinolia
• 1899 Quadruple extract Carnation
• 1899 Quadruple extract White Lilac
• 1899 Quadruple extract Jockey Club
• 1899 Quadruple extract Mylissa
• 1899 Quadruple extract Opoponax
• 1899 Quadruple extract Violette de Parme
• 1899 Quadruple extract White Heliotrope
• 1900 Sourire d'Ete
• 1900 White Seringen
• 1903 Quadruple extract Waneeta
• 1910 Mon Caprice
• 1910 Peau d'Espagne (still sold in 1922)
• 1911 Royal Rose
• 1911 Royal Vinolia
• 1911 Red Rose
• 1911 Tulipe d'Or
• 1913 Red Clover
• 1914 Sweet Scented Daphne
• 1919 Aralys
• 1920 Alaba
• 1920 English Rose
• 1920 Golden Tulip
• 1920 Osiris
• 1920 Violet
• 1920 Quadruple extract Wallflower  (still sold in 1922)
• 1922 Jasmine
• 1922 Lilac
• 1922 Sweet Pea
• 1922 Carnation
• 1922 Rhine Violet
• 1924 Floral Toilet Waters
• 1925 Old English Lavender
• 1927 Aralys Chypre
• 1927 Eau de Cologne
• 1930 Dylissia
• Mitcham Lavender
• Quadruple extract Mylissia
• Quadruple extract Reine Violets
• Triple Eau de Cologne
• Blue Rose
• Perfection
• Tres Chic
• Violets de parme
• Witte Seringen

Pharmaceutical Journal - Volume 19, 1904:

Rose Perfumes:

Blondeau et Cie, a renowned perfumery, gained recognition for its Vinolia brand, which offered a luxurious range of rose-based perfumes and soaps. Their creations included captivating names such as Musk Rose, White Rose, Rose d'Orient, Marechale Niel, Royal Rose, Red Rose, English Rose, and Blue Rose. Despite the variety of titles, the underlying formulas shared a consistent foundation, with slight variations achieved through the addition, omission, or refinement of specific ingredients. Occasionally, the same fragrance might have been renamed or discontinued as trends evolved.

The top notes of these perfumes were designed to evoke the freshness and vibrancy of blooming roses. These notes combined the quintessential scent of rose with complementary ingredients such as palmarosa, rose geranium, and geraniol. The blend was further enhanced by the bright, crisp nuances of citronellyl acetate, aldehyde C10, Norol, and the sweet, floral quality of phenylethyl alcohol. Citronellol added a soft, lemony undertone, rounding out the aromatic opening.

At the heart of each composition lay an intricate bouquet of middle notes, which added depth and opulence. The central rose accord was supported by the golden warmth of honey and the ethereal beauty of jasmine. Orris root contributed a soft, powdery elegance, while tuberose introduced creamy, intoxicating richness. The inclusion of orange blossom imparted a bright and sunny character, enhancing the floral harmony.

The base notes provided the foundation and longevity for the perfumes, enveloping wearers in a warm, sensual embrace. Tonka bean and vanilla introduced sweet and creamy facets, while musk and civet added animalic, velvety depth. Earthy patchouli provided an exotic, grounding element, balanced by the resinous warmth of ambergris. Rhodium, a rare and precious component, lent a subtle metallic sheen, adding to the uniqueness of the compositions.

Blondeau et Cie’s Vinolia range was a testament to the artistry of blending traditional rose fragrances with complex supporting notes. Each scent offered a unique interpretation of rose, ensuring a rich sensory experience that resonated with a diverse audience.

Violet Perfumes:

Blondeau et Cie, through their celebrated Vinolia brand, introduced a charming array of violet-based perfumes and soaps that showcased the timeless allure of this delicate floral note. The collection included fragrances such as Violette de Parme, Violette, Rhine Violets, Wood Violet, Liril Violets, and Reine Violets. Despite the variety in names, these perfumes shared a fundamental base formula, subtly altered with the addition or subtraction of select ingredients. Over time, some scents may have been renamed or discontinued to adapt to shifting preferences and market trends.

The top notes of these violet perfumes provided a vibrant and inviting opening. A blend of verbena and methyl heptin carbonate introduced a sparkling freshness, complemented by the sweet, powdery scent of violet and the green, slightly spicy nuances of geranium. Almond added a touch of creamy warmth, while cassie brought a hint of soft, mimosa-like florals. Bergamot brightened the composition with its zesty citrus essence, and methyl ionone enhanced the violet accord with its characteristic woody, floral undertone.

The middle notes formed the heart of these compositions, delivering a rich and layered floral profile. Farnesol lent a soft, green floral quality that harmonized with the lush sweetness of jasmine and the powdery sophistication of orris root. The inclusion of rose added depth and elegance, while heliotropin contributed a creamy, almond-like sweetness reminiscent of vanilla. Tuberose provided an opulent and intoxicating richness that elevated the violet accord to new heights.

The base notes grounded the fragrances with a warm, sensual finish. Benzyl acetate and vanillin introduced a sweet and slightly fruity aspect, balanced by the resinous, balsamic tones of tolu balsam and storax. Musk and ambrette created a soft, velvety depth, while santalol, a primary component of sandalwood oil, added a creamy, woody richness. This harmonious foundation ensured lasting complexity and appeal.

Blondeau et Cie’s violet offerings under the Vinolia brand exemplified the versatility and charm of violet in perfumery. Each fragrance in the collection celebrated the flower's delicate beauty while exploring its potential through subtle variations and complementary notes, making them a beloved choice among connoisseurs of fine fragrance.

Ess. Bouquet Perfumes:

Blondeau et Cie, in collaboration with their renowned Vinolia brand, crafted an exquisite line of perfumes and soaps under the name "Ess. Bouquet," short for Essence Bouquet. These offerings were celebrated for their harmonious blends of floral, citrus, and warm resinous notes, embodying a timeless appeal that catered to a variety of preferences. While the fragrances shared a core formula, they were creatively tailored by altering ingredients to evoke subtle variations or modern reinterpretations, ensuring a diverse yet cohesive collection.

The top notes of Ess. Bouquet compositions delivered a bright and invigorating opening. Lemon and bergamot introduced a burst of fresh, citrusy zest, balanced by the calming and herbaceous scent of lavender. Neroli contributed a sweet and slightly bitter floral essence, while the inclusion of pimento added a hint of warm, spicy intrigue. Acacia lent a soft, honeyed floral tone, complemented by the cinnamon-like warmth of cassia, creating a rich and inviting introduction.

At the heart of Ess. Bouquet fragrances lay a lush and elegant floral accord. Rose, with its timeless and romantic character, intertwined seamlessly with the powdery sophistication of orris and the rich, sweet intensity of jasmine. Orange blossom enhanced the blend with its fresh, citrus-floral brightness, while cinnamon added a touch of warmth and spice, deepening the bouquet and providing a nuanced complexity to the compositions.

The base notes anchored the fragrances with a luxurious and enduring depth. Sandalwood offered a creamy, woody richness, harmonized by the resinous warmth of ambergris and Siamese benzoin. Cedar added a dry, slightly smoky undertone, while patchouli and vetiver contributed earthy and woody dimensions. Musk and civet introduced a velvety softness with animalic nuances, while styrax imparted a sweet, balsamic warmth that lingered beautifully on the skin.

Jasmine Perfumes:

Blondeau et Cie, along with their esteemed Vinolia brand, showcased a range of jasmine-based perfumes and soaps that epitomized the beauty and allure of this iconic floral note. These creations highlighted jasmine's intoxicating and sensual aroma, balanced by complementary accords that enriched and diversified the compositions. While the fragrances adhered to a shared foundational formula, slight variations in the addition or omission of ingredients allowed for a nuanced exploration of jasmine’s versatility.

The top notes of these jasmine-based creations introduced a lively and refreshing opening. Cassie added a green, powdery sweetness, while neroli brought its citrusy and lightly floral brightness. Benzyl acetate imparted a fruity, jasmine-like nuance, harmonizing with the soft floral tones of linalool and the slightly sweet, citrus-tinged aroma of linalyl acetate. Methyl anthranilate contributed a rich, grape-like sweetness that lent an unusual but enchanting complexity to the initial burst.

At the heart of these fragrances lay the unmistakable and opulent aroma of jasmine absolute. This key ingredient provided a lush, velvety floral character, enhanced by the animalic depth of indol, which emphasized jasmine’s sensuality. Orange blossom introduced a fresh, luminous floralcy, while orris root added a soft, powdery elegance. Farnesol, with its subtle sweetness, and methyl nonylacetaldehyde, with its aldehydic sparkle, rounded out the middle notes, ensuring a captivating and multidimensional floral core.

The base notes anchored these compositions with warmth and longevity. Civet brought an animalic richness, seamlessly blending with the musky and slightly nutty aroma of ambrette. Ambergris lent its marine and slightly sweet resinous quality, while tolu balsam and benzoin added a balsamic warmth with hints of vanilla and spice. Musk provided a velvety softness, while styrolyl alcohol contributed a delicate sweetness and stability to the blend, ensuring the fragrance lingered beautifully on the skin.

Blondeau et Cie and Vinolia’s jasmine-based offerings captured the essence of timeless floral elegance. Whether worn as a perfume or incorporated into a luxurious soap, these creations celebrated jasmine’s natural splendor, skillfully enhanced by a carefully orchestrated array of supporting notes to create a rich and unforgettable olfactory experience.