Sunday, April 6, 2014

Blondeau et Cie & Vinolia

The perfumes of Blondeau et Cie. This British-French company was established in around 1888 at Lever House, Victoria Embankment, Blackfriars, London. Though they were primarily a soap manufacturing company, they produced some beautiful perfume presentations up until 1930.

They were also the proprietors of the Vinolia Company Ltd, manufacturers of ‘Vinolia preparations’; their agents were Robert & Co of 76, New Bond Street, London and also at 5 Rue de la Paix, Paris.

The Vinolia Company Ltd was established sometime in 1898 at 37-38 Upper Thames Street, London and produced mainly soaps with a limited production of luxury perfume presentations starting in 1892. Vinolia soaps were provided to passengers on the Titanic.

They later closed their London showrooms in 1939, but continued production under the Lever Brothers name until early 1960’s.


Merck Report, Volume 2, 1893:

"BLONDEAU ET CIE, NEW YORK.

 Vinolia Soap has become famous the world over first because of the inherent good qualities of the article and second because of judicious advertising. The proprietors Blondeau et Cie have their factory and head offices at Ryland Road, London England, a Paris office in the Rue de la Paix, and a New York office at 73 77 Watts Street England.
The latter is under the able management of FJE Welch, a native of Taunton, whose energy and enterprise have been fully proven by results in the two and a half years since the New York branch has been established. They first opened at 96 Fulton Street and moved to their present extensive quarters in July 1891.
The trade mark name Vinolia used for the Soap is also employed in an entire series including Perfume, a most delicate bouquet, Shaving Soap, Shaving Foam, Lait Vinolia for the complexion, Pomade, Powder for toilet and nursery, Cream and Dentifrice.
 The latter is in three styles English, American, and No 2 and contains no soap is free from gritty particles, has no mineral acids, is antiseptic preservative and peculiarly refreshing.  It is handsomely boxed and also put up in ivory stoppered bottles. The latter form which is especially useful and economical incurs an additional duty of 20% over the ordinary form on account of the ruling that the bottles must be classed as cut glass.
Their perfumery includes fifteen odors but up to the present time only three special odors: Marequil, Jequilla and Vinolia Bouquet have been pushed in this country. They are bottled in 2 ounce size exclusively. The design see illustrations is original and pretty.

 

The Vinolia Shaving Soaps are superfatted with Bay Rum incorporated in the basis and prepared in both Stick and Cake form. The Sticks are in attractive silver metal cases with convenient loose bottom while the Cakes are put up in porcelain dish and silver metal cases. The Soap gives a very good firm lather that does not dull the razor or irritate the skin. Vinolia Shaving Foam in collapsible tubes, is a creamy preparation that leaves a cool and refreshing effect on the skin after use and is preferred by many to the use of shaving soap.
 The Lait Vinolia and Pomade are sold in dainty receptacles of Staffordshire ware artistically decorated in antique style. 
The Vinolia Powder is a very fine impalpable rose dusting powder free from zinc oxide or bismuth and is equally applicable to nursery uses and for the toilet. It is prepared in 3 sizes and in pink white and cream tints. Each box contains a pretty little puff and is therefore complete in itself. 
Of the five Vinolia Toilet Soaps sold at various prices, the Vestal is the most expensive and while retaining all the good qualities of the Vinolia Soaps in being free of excess of alkali, devoid of sugar and containing some extra free, stable unsaponified cream is lavishly perfumed and boxed in extremely is attractive packages of imitation calfskin with gold embossed name. The Toilet Otto Soap has a very large sale as it is perfumed with the finest Otto of Roses an odor which is especially liked by those of refined taste. The other Vinolia Soaps are the Premier, Floral and Balsamic (Medical). Each of these is put up in dozen boxes with gold silver or fine color work embossed labels. 
In placing the Vinolia Soaps on the market the manufacturers took up the cudgel against their rivals and predecessors by publishing home and scientific tests for the detection of adulterations, etc, such as bad fats, sugar as in transparent soaps, methylated spirit, excess of caustic alkali, arsenic, tartar emetic, mercurial coloring compounds, etc, most of which find place in some old style toilet soaps. They claim that the Vinolia Soaps are superfatted, their color being that of the pure oils used in their manufacture, that they are made from edible fats, are milled and not merely boiled, are guaranteed neutral, and to contain no irritating scents. Further that in washing they set free but little alkali and yield a cleansing emollient lather which is beneficial to delicate and diseased skins. 
For these reasons, Vinolia Soaps are largely recommended by leading dermatologists, who have found that skin diseases are often caused by the continued use of the impure toilet soaps. In conversation Mr Welch said: 'The advertising of this house has done a great deal to improve the quality of Toilet Soaps, especially in England, where we have the largest sale of any high class Toilet Soap, because in both Medical and Lay Journals, Blondeau et Cie have published from time to time, reliable tests which will readily determine whether the soap tested has any excess of free caustic alkali or any bad fats in its composition, and also if it is colored with injurious matters as mercurial compounds, etc. 
That the better class of soap makers appreciate these efforts to put soap making on a higher plane is shown by the fact that the Secretary of the Soap maker's Association of Great Britain wrote us some time ago to the following effect,' I wish to offer the proprietors of Vinolia Soap my most cordial wishes for their success in the efforts they are making to bring about the necessary reforms in the manufacture and supply of Soaps for Toilet use.' 
In connection with this work, it is also pleasing to say that at the recent Annual Conference of the Association of German Soap makers at Leipzig, a resolution was unanimously accepted to memorialize the Imperial Chancellor to the effect that the proposed legislation to restrict the fulling of Soap is not stringent enough, but that all fulling processes in which any insoluble materials are used should be prohibited.' The Association also agreed that the addition of sugar to soap did not increase the preserving capacity but only increased the weight at the expense of the cleansing powers of the article.
 Druggists are specially interested in this matter of good soaps as they handle the greater part of this business and their recommendation of any particular kind carries considerable weight.' 
'Our trade in the United States', continued Mr Welch, 'is rapidly growing to large proportions, which speaks well for the way in which our business has been pushed. In my opinion, no little of our success is due to the attention we have given to co operation with both wholesale and retail druggists, and to seeing that they get a good profit on Vinolia goods. There is a heavy demand in the United States for fine imported soaps, etc, and the drug trade has been found very willing to recommend good articles in preference to the cheaper untrustworthy ones. An interesting item of information we gained, was that each hand employed in their factory is allowed two weeks vacation in summer with full pay, and that a Mutual Sick Club has been established for the benefit of the employees, any expense incurred by protracted sickness including medical attendance being defrayed from this club. 
Space forbids us from making more than a passing mention of their Vinolia emollient Cream for the skin, in health and disease which is meeting with considerable recognition from the profession and said to have been highly spoken of in the British and American publications as being very serviceable in eczema, itching and burning insect bites, etc."

The perfumes of Blondeau:

  • 1889 Vinolia
  • 1890 Violette de Parme
  • 1892 Jequilla
  • 1892 Vinolia Bouquet
  • 1892 Luxuria
  • 1892 Marequil
  • 1893 Eau De Cologne
  • 1893 Millefleur
  • 1895 One Drop Perfumes
  • 1895 Jasmin
  • 1897 Mignonette
  • 1898 Heliotrope
  • 1898 Lily of the Valley
  • 1899 Losaria
  • 1921 Mystic Charm


The perfumes of Vinolia:

  • 1892 Jequilla
  • 1892 Liril Violets
  • 1892 Marequil
  • 1892 Vinolia Bouquet
  • 1893 Luxuria
  • 1893 Millefleur
  • 1895 Lavender Water
  • 1897 Mignonette
  • 1898 White Rose
  • 1899 White Vinolia
  • 1899 Quadruple extract Carnation
  • 1899 Quadruple extract White Lilac
  • 1899 Quadruple extract Jockey Club
  • 1899 Quadruple extract Mylissa
  • 1899 Quadruple extract Opoponax
  • 1899 Quadruple extract Violette de Parme
  • 1899 Quadruple extract White Heliotrope
  • 1900 Sourire d'Ete
  • 1900 White Seringen
  • 1900 Wood Violets
  • 1903 Quadruple extract Waneeta
  • 1905 New Mown Hay
  • 1910 Mon Caprice
  • 1910 Peau d'Espagne
  • 1911 Royal Rose
  • 1911 Royal Vinolia
  • 1911 Red Rose
  • 1911 Tulipe d'Or
  • 1913 Red Clover
  • 1914 Sweet Scented Daphne
  • 1919 Aralys
  • 1920 Alaba
  • 1920 English Rose
  • 1920 Golden Tulip
  • 1920 Osiris
  • 1920 Violet
  • 1920 Quadruple extract Wallflower
  • 1924 Floral Toilet Waters
  • 1925 Old English Lavender
  • 1927 Aralys Chypre
  • 1927 Eau de Cologne
  • 1930 Dylissia
  • Mitcham Lavender
  • Quadruple extract Musk
  • Quadruple extract Mylissia
  • Quadruple extract Reine Violets
  • Triple Eau de Cologne
  • Quadruple extract Wood Violet
  • Blue Rose
  • Quadruple extract Lily of the Valley
  • Quadruple Marechal Niel
  • Perfection
  • Tres Chic
  • Violets de parme
  • Witte Seringen

Pharmaceutical Journal - Volume 19, 1904:

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