Blondeau et Cie and the Legacy of "Vinolia": A History of Luxury Toiletries and Perfumes
Blondeau et Cie was a notable Anglo-French company established around 1885 by Dr. Eggleston Burrows and James Hill Hartridge. Headquartered at Lever House on Victoria Embankment in London, their origins lay primarily in soap manufacturing. However, the firm expanded its offerings to include exquisite perfume presentations and a celebrated line of toiletries under the "Vinolia" brand, which remained active until 1930.
The "Vinolia" brand was launched in 1888, initially focusing on high-quality soaps crafted for sensitive skin. Its products quickly gained a reputation for superior quality and became synonymous with luxury and refinement. By 1892, the brand diversified its portfolio to include perfumes, toiletries, and skincare products, all marketed under the Blondeau et Cie name.
In 1898, the company restructured for family and financial reasons, transitioning into a private company with a nominal capital of £100,000. It was renamed the Vinolia Company Limited. By 1899, the business underwent another transformation, becoming a public company to further its growth and capitalize on its burgeoning reputation in both domestic and international markets.
