Gymkana by Jean Desses c1960

In the 1960s, the concept of masculinity was deeply intertwined with themes of ruggedness, adventure, and tradition. Equestrianism, particularly in the context of sports and leisure activities, symbolized these ideals. Men were often portrayed as strong, assertive figures, embodying qualities of athleticism and sophistication. Films of the era often featured themes of horse racing, polo matches, and competitive riding, such as "National Velvet" (1944) and "The Horse Soldiers" (1959), which resonated with audiences and reinforced these ideals of masculinity.

Jean Desses, in naming his men's fragrance "Gymkana," drew upon this cultural backdrop. The word "Gymkana" itself originates from the Hindi word "jimkhana," meaning a place where sporting events take place, typically equestrian or athletic in nature. This term, adapted into English as "gymkhana," evokes images of skill, agility, and competition — qualities that align well with the active and confident persona associated with masculinity in the 1960s.

Choosing "Gymkana" as the name for a men's fragrance was a strategic decision. It not only evoked a sense of adventure and sportiness but also hinted at tradition and heritage, appealing to men who identified with these qualities. The scent would likely resonate with men of the time period, offering them a way to embody and express their idealized masculine identity through fragrance.

Theorema by Fendi c1998

In 1998, the time period in which Fendi launched "Theorema," the cultural landscape was influenced by a blend of optimism and sophistication. The late 1990s marked a period of technological advancement and economic prosperity in many parts of the world, fostering a sense of innovation and forward-thinking. This era also saw a resurgence of interest in retro styles and a celebration of individuality and self-expression.

In the realm of cinema, films often reflected this mix of nostalgia and modernity. Themes of mystery, elegance, and intellectual intrigue were prominent. Movies like "Eyes Wide Shut" (1999) directed by Stanley Kubrick and "The Matrix" (1999) directed by the Wachowskis explored complex ideas and realities, contributing to a cultural milieu where a fragrance like "Theorema" could find resonance.

Fendi's choice of the name "Theorema" for their perfume is intriguing. The word "Theorema" derives from Greek and Latin roots, referring to a proposition or theorem in mathematics and philosophy, embodying a sense of intellectual exploration and discovery. Naming a perfume "Theorema" suggests a blend of mystery, elegance, and intellectual allure, appealing to individuals who appreciate depth and sophistication in their fragrances.

For women of the late 1990s, "Theorema" would likely evoke a sense of empowerment and sophistication. The name suggests a perfume that is not merely a fragrance but an experience—an exploration of ideas and emotions. Women might be drawn to its enigmatic qualities and the promise of a scent that stimulates both the senses and the intellect.

The response to "Theorema" would likely be positive among women who seek uniqueness and sophistication in their perfume choices. The name itself conjures images of ancient manuscripts, mathematical symbols, and perhaps even the allure of the unknown, tapping into a desire for something distinctive and thought-provoking.

"Theorema" is indeed a unique name for a perfume. It stands out among the more traditional and descriptive names common in the fragrance industry, offering a blend of intellectualism and mystery that is rarely found in perfume branding. It suggests a narrative, inviting wearers to engage with the fragrance on a deeper level.

Ultimately, the word "Theorema" could be interpreted as a metaphor for the transformative power of scent—a theorem that unfolds differently on each wearer, revealing layers of emotion and experience. It encapsulates the idea of fragrance as more than just a cosmetic product, but as an expression of individuality and intrigue.

In summary, "Theorema" by Fendi, launched in 1998, reflects a time period of cultural curiosity and sophistication. Its name suggests intellectual allure and mystery, appealing to women who seek a fragrance that embodies depth and individuality. The word "Theorema" evokes images of exploration and discovery, making it a uniquely compelling choice for a perfume that promises to stimulate both the senses and the mind.

Chant Du Coeur by Shiseido c1992

Chant Du Coeur by Shiseido: launched in 1992. The fragrance, created by Edouard Flechier and manufactured in France was marketed in Japan. The name means "Song of the Heart" in French.

Vicky Tiel by Vicky Tiel c1990

Vicky Tiel by Vicky Tiel: launched in 1990. In USA in 1991. Also known as "Vicky Tiel Originale".

Vicky Tiel is an American fashion designer who gained prominence for her glamorous and sophisticated designs. Her foray into the world of fragrances was a natural extension of her brand, which epitomizes elegance and luxury.

Parfum d'Ete by Kenzo c1992

Parfum d'Été by Kenzo: launched in 1992. Created by Christian Mathieu of IFF/Tamaris S.A.

The name means "Perfume of Summer" in French, summer just happens to be Kenzo's favourite season.

Parfumerie Hera

Parfumerie Hera, also known as Parfums Hera, established by Marthe-Jeanne Thibault at 81-83 rue de Cherzy, Neuilly, Seine in 1910; cosmetic, perfumes and toiletries. The company also sold gold tipped "Egyptian Soir d'Orient" cigarettes. The company lasted until the late 1920s.

c1919

Je Reviens by Worth c1932

Je Reviens by Worth: launched in 1932. Created by Maurice Blanchet.

Kai Sang by Corday c1924

Kai Sang by Corday: launched in 1924. The name may mean "To Be Triumphant" in Chinese.

Naomi by Naomi Sims c1979

Naomi by Naomi Sims: launched in 1979. It was created by Roure Bertrand Dupont, Inc.

Jaipur by Boucheron c1994

Jaipur by Boucheron: launched in 1994. Created by Sophia Grojsman and Jean-Pierre Mary. The perfume was named after a village in India that was once home to the Maharajah of Patiala.