Parfumerie St. Denis

Parfumerie St. Denis of Paris France. (also known as Perfumery St. Denis). The American part of the company was located at 452 Fifth Ave., New York. The company produced perfumes, toiletries and cosmetics. But they were famous for their bath salts and powders.

Dr. Anthony T. Frascati (b. July 7, 1892 in Italy) composed the perfumes for Perfumery St Denis in 1922-1925 and again as the chemist in charge of production and perfumery in 1926-1929.  Frascati had also compounded perfumes for other companies such as Tokalon (1922-1925), Ungerer & Co (1929-1932), and Givaudan-Delawanna (1925-1926) before joining Max Factor in 1933. Frascati worked in the Max Factor labs until 1936, when he was appointed head of the perfume laboratory for Firmenich in New York City until 1949. He even whipped up private perfumes for screen stars, but did not manufacture them.

In 1940, Baum acquired St. Denis.  St. Denis Toiletries, Inc., has acquired the business of the former Parfumerie St. Denis, Inc., New York. Jerome E. Baum. originator of Dermay Perfumes, Inc.. who retired and sold his interest in Dermay after fifteen years' association is president of the new organization.


The perfumes of Saint Denis:

• 1923 "Rainbow" Bath Salts
• 1925 Birch
• 1925 Birch Buds
• 1925 Blue Carnation
• 1925 Narcisse D'Auteuil 
• 1926 Eau de Cologne Royale
• 1926 Jeunesse Vivante
• 1928 Turandot
• 1928 Vigorettes
• 1931 Pine Rest
• 1932 B18
• 1932 De Tout Mon Coeur
• 1932 Auf Wiedersehen
• 1932 Liebestraum
• 1933 Gardenia Royal
• 1933 Non-At-All
• 1933 Yankee Doodle
• 1934 Lily of France
• 1934 Royal Guard
• 1934 The Grenadier
• 1934 Parlez Moi D'Amour
• 1934 Valse de Champagne
• 1935 Au Revoir
• 1935 Rose Geranium
• 1935 Les Fleurs de Jasmin
• 1936 Candle Light
• 1936 Gay Nineties
• 1936 Votre Beaute
• 1936 Orchid
• 1936 Loyalty
• 1936 Hyde Park
• 1936 Old Fashioned Bouquet
• 1936 Madonna
• 1936 Syncopation
• 1936 La Royale
• 1936 Saints Release
• 1936 Chivalry
• 1937 Affection
• 1937 Tyrolean Pine
• 1937 Dirnd'l
• 1939 New Mown Hay
• 1940 Zombie
• 1941 Blue Sapphire
• 1941 Jaunty

The Pharmaceutical Era, Volume 59, 1929:

"Les Fleurs de Jasmin is the name of a new bath crystal package which is soon to be placed on the market by Parfumerie St. Denis, specialists in toilet requisites. The package will retail at $2 and $3.50."

Garden Court Toiletries & Perfume

Garden Court Toiletries were manufactured by Nelson of 61 Brooklyn Avenue, Detroit, Michigan. Subsidiary of Penslar Stores.

Lander Perfumes

In this guide I have listed the various perfumes presented by Lander of New York City.

 Lander produced various toiletries, bath items, dusting powders, toilet waters, colognes and perfumes. Occasionally you will come across Lander's talcum powder tins, these are usually beautifully decorated with full color lithography and look great amongst your perfumes and vanity stuff.

Ambre Antique by Coty c1905

Ambre Antique by Coty, launched in 1905, was a fragrance steeped in historical allure and exotic fantasy. The name itself, Ambre Antique, directly translates from French as "Ancient Amber" (pronounced as "ahn-bruh ahn-teek"), evoking the image of a bygone era where rare and opulent materials were treasured. The name alone conjures visions of golden relics, perfumed chambers, and the sensuous mysteries of antiquity. Coty, a visionary perfumer and astute businessman, understood the romanticism surrounding ancient civilizations, particularly Ancient Egypt, and wove this fascination into the identity of his creation.

At the heart of Ambre Antique was ambergris, one of perfumery’s most legendary and enigmatic materials. A rare substance formed in the digestive system of sperm whales and aged by the sea, ambergris was prized for its complex, warm, and slightly animalic aroma. In the ancient world, it was revered for its unique scent and mystical qualities, believed to be a gift from the gods. The Egyptians, known for their mastery of fragrance and elaborate burial rituals, used resins, myrrh, and incense in both daily life and sacred ceremonies. Coty’s reference to the perfume of Ancient Egypt and gilded queens was not merely a marketing ploy; it resonated with the cultural imagination of the early 20th century, when discoveries like the excavation of Egyptian tombs and the growing field of Egyptology captivated the public.

The early 1900s, often referred to as the Belle Époque, was a period of artistic flourishing, technological innovation, and societal transformation. The fashion of the time reflected a shift towards greater freedom of movement—corsets were loosening, and the elegant S-curve silhouette, championed by designers like Paul Poiret, was replacing rigid Victorian styles. Women, inspired by exotic and oriental aesthetics, embraced luxurious fabrics, draped gowns, and intricate embroidery that echoed the styles of ancient civilizations. It was a time of opulence, but also of change, as women were beginning to assert greater independence in both fashion and society.