Compacts & Vanities c1934 Advertisement

Two beautiful advertisements from a 1934 Mayers catalog showing various compacts and vanities. Some have mesh bottoms, cloisonne or guilloche tops.

Ishah by Charles of the Ritz c1954

Launched in 1954, Ishah by Charles of the Ritz is an intriguing perfume, with a name steeped in meaning and mystery. The choice of the name "Ishah" is particularly evocative, as it is the Hebrew word for "woman." This simple yet profound name captures the essence of femininity in its most elemental form. While the name might not have been immediately understood by non-Hebrew speaking women, its exotic sound and the elegance of its pronunciation would have undoubtedly piqued curiosity and evoked a sense of intrigue.

The word "Ishah" conjures images of timeless beauty and universal femininity, transcending cultural and linguistic boundaries. It is a name that suggests a connection to something ancient and enduring, a tribute to the essence of womanhood that has been celebrated throughout history. For women of the 1950s, a perfume named "Ishah" might have felt empowering, as it speaks directly to their identity as women. The name would have resonated with an aura of sophistication and depth, suggesting a fragrance that is both classic and modern, rich in meaning yet accessible.

The mid-1950s was a period of post-war optimism and growth, where women were beginning to assert their independence and explore new identities. Perfumes of this era often reflected this change, moving towards more complex and daring compositions that allowed women to express their individuality. In this context, "Ishah" would have stood out as a unique offering in the market, a fragrance that not only appealed to the senses but also spoke to the heart.

While there may not have been specific films or novels at the time directly tied to the Hebrew theme of "Ishah," the broader cultural context of the 1950s was one of exploration and rediscovery of ancient cultures and traditions. This was a time when themes of history, spirituality, and identity were being explored in art, literature, and cinema, making a perfume like "Ishah" particularly resonant. In the broader context, the 1950s was a time when Jewish characters and themes began to gain more prominence in film, reflecting the growing awareness and exploration of diverse cultural narratives. While not always central, these films contributed to the evolving representation of Jewish and Hebrew elements in cinema.

Sirene by Vicky Tiel c1993

"Sirene" by Vicky Tiel is a notable fragrance that was initially launched in 1993. In 1996, it began to be marketed by Parlux Fragrances, Inc., which helped to increase its visibility and availability in the market. The fragrance is known for its unique and alluring scent profile, making it a beloved choice among many perfume enthusiasts.

Leon et Cie

Leon et Cie: Established by Leon Cohn in c1900 in Paris, parent company of below.

Moustache by Rochas c1948

"Moustache" by Rochas, launched in 1948, emerged during a period when post-World War II masculinity was undergoing a redefinition. Marcel Rochas, the visionary behind the fragrance, drew inspiration for its name from a historical and artistic reference—the luxurious whiskers depicted in Anthony Van Dyck’s portrait of Charles I of England. During this time, a moustache symbolized more than just a facial feature; it represented refinement, authority, and a sense of cultivated masculinity.

The choice of "Moustache" as the name for this men's fragrance was deliberate and evocative. It tapped into the cultural nostalgia for traditional ideals of gentlemanly conduct and appearance, embodying a time when grooming and personal style were paramount for men of distinction. The name suggested a fragrance tailored for a sophisticated man who appreciates classic elegance and possesses a discerning taste in both personal grooming and lifestyle choices.

For the man who related to a fragrance called "Moustache," it would likely resonate with someone who values tradition, refinement, and a sense of history. This fragrance would appeal to those who see their moustache not just as a facial feature but as a statement of their identity—a signifier of confidence and masculinity. They would respond to "Moustache" with appreciation for its blend of essences—wood, moss, and rare fruits—that exuded a discreet yet distinctive aura of sophistication.

Soucis de Schiaparelli c1934

In 1934, the launch of "Soucis de Schiaparelli" coincided with a vibrant and transformative period in both fashion and fragrance. Elsa Schiaparelli, the renowned fashion designer known for her avant-garde creations and bold artistic vision, extended her influence into the realm of perfumery. The 1930s marked a time of artistic exploration and daring innovation in perfume composition, mirroring the era's embrace of modernism and social change.

Elsa Schiaparelli's connection to perfumes was deeply intertwined with her fashion philosophy, which challenged traditional norms and embraced surrealism and whimsy. Just as her clothing designs pushed boundaries with their unconventional shapes and vibrant colors, Schiaparelli approached perfumery with a desire to create scents that embodied her artistic vision.

The name "Soucis," chosen by Schiaparelli for her perfume, holds significant meaning. "Soucis" is the French word for "care" or "worry." In the context of a perfume, this name suggests a nuanced approach to femininity and self-expression. It implies a fragrance that accompanies a woman through her daily life, providing a comforting and reassuring presence. The choice of "Soucis" reflects Schiaparelli's keen understanding of the emotional and psychological dimensions of scent, aiming to offer more than just a pleasant aroma but a companion that soothes and uplifts.

V'E Versace by Versace c1989

V'E Versace by Versace: launched in 1989. In USA by 1993.

"V'E VERSACE..by Gianni Versace...A harmony of Versace elegance, vitality and sensuality captured in a dynamic new fragrance for women...V'E VERSACE...totally modern, yet a future classic. V'E wraps herself in femininity. She's a modern floral with sparkle and attitude. Sexy becomes her."

Halston by Halston c1975

Halston by Halston was launched in 1975. Created by the perfumes at International Fragrances and Flavors (IFF). It is now referred to as Halston Classic.

Feraud Pour Homme by Avon/Louis Feraud c1985

Feraud Pour Homme by Avon: launched in 1985. Avon launched Vivage and Feraud Pour Homme, two designer fragrances inspired by French couturier Louis Feraud, exclusively for Avon.

Perhaps by Anne Haviland c1939

Perhaps by Ann Haviland: launched in 1939. It was reformulated in 1951 to make it "rosier and more distinguished". The perfume took three years to compose.