Parfums Pierre Dune, established in October 1938 at 49 rue de Prony in Paris, emerged during a period of significant turbulence, marked by the looming threat of war and the socio-economic challenges of the time. Edmond Rosens, the visionary behind this venture, demonstrated remarkable courage in founding a new perfume house amidst such instability. The endeavor to create and launch Parfums Pierre Dune was not merely a business venture but a bold statement of resilience and optimism.
By January 1939, Parfums Pierre Dune introduced its first collection, a range of five floral fragrances known as the Flower Evocations. Each scent in this collection was crafted to capture the essence and beauty of a specific flower, aiming to evoke a sensory experience that would transport the wearer to a world of natural elegance and refinement. The five perfumes in this initial launch were Rose, Oeillet, Tubereuse, Violette, and Orchidee, each named after the flower it represented.
The Rose fragrance offered a classic and timeless aroma, embodying the romantic and rich scent of blooming roses. Oeillet, inspired by the spicy and vibrant carnation, provided a more daring and lively bouquet. Tubereuse brought forth the intoxicating and creamy notes of tuberose, a flower known for its powerful and heady scent. Violette, with its delicate and powdery aroma, aimed to capture the gentle and sweet essence of violet flowers. Finally, Orchidee delivered an exotic and mysterious fragrance, reflecting the unique and complex nature of orchids.
The launch of these perfumes marked an ambitious beginning for Parfums Pierre Dune, setting the foundation for the brand's future in the competitive world of luxury fragrances. Despite the challenges posed by the era, the introduction of the Flower Evocations collection showcased Edmond Rosens' dedication to the art of perfumery and his commitment to bringing beauty and sophistication to the world through his creations.
