Prince Henri d'Orleans of Paris, France.
The Skin Game, 1989:
The Skin Game, 1989:
"It was designed for the Prince Pierre Henri d'Orleans who, if there was a king in France, would be "le Comte de Paris". This distinguished gentleman had decided to launch a fragrance under his own great family name, and as the d'Orleans crest bears the emblem of the fleurs-de- lys the fragrance was to be called "Lys Bleu". 'On the bottle, which was shaped like a jewel,' Pierre Dinand added sarcastically, 'were the words "designe par le Prince Pierre Henri d'Orleans." Almost a royal warrant!' The Prince however, apparently believed that the scent would be successful on snob value alone. 'I thought the whole idea was cuckoo,' Dinand remembers. 'The fragrance was launched in the year that Mitterrand and the socialist Left came to power — so the King of France image was not a good idea! It was like calling a fragrance Charles I in England.' According to Dinand, the company marketing the fragrance had to accept defeat. 'They sold "Lys Bleu" off to another company."