Ellen Betrix

Ellen Betrix was first established  as a German cosmetics brand founded in 1935 in Dreieich-Sprendlingen (Pfalz), best known for their lipsticks, nail polish and other makeup products exported worldwide.

Bijan With a Twist by Bijan c2001

Bijan With a Twist by Bijan: launched in 2001.

Le Feu d'Issey Light by Issey Miyake c2000

 Le Feu d'Issey Light by Issey Miyake: launched in 2000. Created by Jacques Cavallier.

Nombre Noir by Shiseido c1982

Nombre Noir by Shiseido was launched in 1982, a time marked by bold expressions and the flourishing of avant-garde culture. The early 1980s were characterized by a blend of flamboyant styles, from the vibrant aesthetics of the disco era to the emerging sophistication of new wave and punk movements. This period saw a surge in artistic experimentation, with designers and creators pushing boundaries in fashion, music, and visual arts. Against this backdrop, Shiseido introduced Nombre Noir, a perfume that embodied the era's daring spirit.

"Nombre Noir" translates to "Black Number" in French. The choice of French for the name reflects the language's historical association with luxury, elegance, and high fashion, making it a fitting choice for a premium fragrance. The term "Black Number" carries a sense of mystery and intrigue, qualities that are often sought after in the world of perfumery. The color black itself is synonymous with sophistication, depth, and timeless allure, further enhancing the perfume's appeal.

The name "Nombre Noir" is a compelling choice for a perfume. It conjures images of sophistication and enigma, aligning perfectly with the artistic direction led by Yusui Kumai and Serge Lutens, with the perfume crafted by Jean-Yves Leroy. The name suggests a sense of exclusivity and complexity, inviting curiosity and a desire to uncover the secrets within the fragrance. For the women of the time, a perfume named "Nombre Noir" would evoke a blend of modernity and classic elegance, appealing to those who embraced the bold yet refined trends of the early 1980s.

Amerique by Courrèges c1974

Amerique de Courrèges by Courrèges: launched in 1974. It was inspired by the stories of the American West.

Compacts & Vanities c1934 Advertisement

Two beautiful advertisements from a 1934 Mayers catalog showing various compacts and vanities. Some have mesh bottoms, cloisonne or guilloche tops.

Ishah by Charles of the Ritz c1954

Launched in 1954, Ishah by Charles of the Ritz is an intriguing perfume, with a name steeped in meaning and mystery. The choice of the name "Ishah" is particularly evocative, as it is the Hebrew word for "woman." This simple yet profound name captures the essence of femininity in its most elemental form. While the name might not have been immediately understood by non-Hebrew speaking women, its exotic sound and the elegance of its pronunciation would have undoubtedly piqued curiosity and evoked a sense of intrigue.

The word "Ishah" conjures images of timeless beauty and universal femininity, transcending cultural and linguistic boundaries. It is a name that suggests a connection to something ancient and enduring, a tribute to the essence of womanhood that has been celebrated throughout history. For women of the 1950s, a perfume named "Ishah" might have felt empowering, as it speaks directly to their identity as women. The name would have resonated with an aura of sophistication and depth, suggesting a fragrance that is both classic and modern, rich in meaning yet accessible.

The mid-1950s was a period of post-war optimism and growth, where women were beginning to assert their independence and explore new identities. Perfumes of this era often reflected this change, moving towards more complex and daring compositions that allowed women to express their individuality. In this context, "Ishah" would have stood out as a unique offering in the market, a fragrance that not only appealed to the senses but also spoke to the heart.

While there may not have been specific films or novels at the time directly tied to the Hebrew theme of "Ishah," the broader cultural context of the 1950s was one of exploration and rediscovery of ancient cultures and traditions. This was a time when themes of history, spirituality, and identity were being explored in art, literature, and cinema, making a perfume like "Ishah" particularly resonant. In the broader context, the 1950s was a time when Jewish characters and themes began to gain more prominence in film, reflecting the growing awareness and exploration of diverse cultural narratives. While not always central, these films contributed to the evolving representation of Jewish and Hebrew elements in cinema.

Sirene by Vicky Tiel c1993

"Sirene" by Vicky Tiel is a notable fragrance that was initially launched in 1993. In 1996, it began to be marketed by Parlux Fragrances, Inc., which helped to increase its visibility and availability in the market. The fragrance is known for its unique and alluring scent profile, making it a beloved choice among many perfume enthusiasts.

Leon et Cie

Leon et Cie: Established by Leon Cohn in c1900 in Paris, parent company of below.

Moustache by Rochas c1948

"Moustache" by Rochas, launched in 1948, emerged during a period when post-World War II masculinity was undergoing a redefinition. Marcel Rochas, the visionary behind the fragrance, drew inspiration for its name from a historical and artistic reference—the luxurious whiskers depicted in Anthony Van Dyck’s portrait of Charles I of England. During this time, a moustache symbolized more than just a facial feature; it represented refinement, authority, and a sense of cultivated masculinity.

The choice of "Moustache" as the name for this men's fragrance was deliberate and evocative. It tapped into the cultural nostalgia for traditional ideals of gentlemanly conduct and appearance, embodying a time when grooming and personal style were paramount for men of distinction. The name suggested a fragrance tailored for a sophisticated man who appreciates classic elegance and possesses a discerning taste in both personal grooming and lifestyle choices.

For the man who related to a fragrance called "Moustache," it would likely resonate with someone who values tradition, refinement, and a sense of history. This fragrance would appeal to those who see their moustache not just as a facial feature but as a statement of their identity—a signifier of confidence and masculinity. They would respond to "Moustache" with appreciation for its blend of essences—wood, moss, and rare fruits—that exuded a discreet yet distinctive aura of sophistication.