Mystere de Rochas c1978

Mystere de Rochas: launched in 1978. Created by Nicolas Mamounas of IFF who used nearly 200 ingredients to complete the formula.

Odalisque by Nettie Rosenstein c1946

Odalisque by Nettie Rosenstein: launched in 1946.

Lace by Yardley c1982

Lace by Yardley: launched in 1982. Created by Dominique Ropion.

Mouche by Rochas c1947

In 1947, the world was emerging from the shadows of World War II, and there was a palpable sense of renewal and glamour in the air. Marcel Rochas, a visionary in the world of fashion and fragrance, chose this moment to introduce his latest olfactory creation, "Mouche," at the height of post-war optimism and sophistication. This was a time when fashion and luxury were making a triumphant return, and Rochas aimed to capture this spirit with a perfume that exuded elegance and allure.

The name "Mouche" was a deliberate choice by Marcel Rochas, rich with symbolism and historical references. In French, "Mouche" translates to "fly" in English. Historically, "mouches" were small, black velvet beauty spots or patches worn by French courtiers in the 18th century. These patches were not only fashionable but also carried subtle meanings depending on their placement. They could signify coquetry, political allegiances, or even mourning.

Rochas, known for his meticulous attention to detail and sense of history, found inspiration in these historical nuances. Naming the perfume after his cat, Mouche, was a playful nod to both the French word's meaning and the historical use of the beauty patches. Just as these patches added a touch of sophistication and allure to the wearer's face, Rochas envisioned his perfume doing the same for its wearer's aura.

The association of roses with perfumery dates back centuries, rooted in their delicate fragrance and symbolic meanings. Roses are often considered the epitome of romance and femininity, making them a beloved and timeless ingredient in perfumes. Their essence can evoke feelings of love, beauty, and elegance, enhancing the overall allure of a fragrance like "Mouche."

Those who would have related to a perfume called "Mouche" in 1947 were likely individuals who appreciated luxury, sophistication, and a touch of historical charm. The name itself evokes images of elegance and refinement, reminiscent of a bygone era of courtly grace and glamour. For wearers, "Mouche" would have been more than just a perfume; it would have been a statement of style and sophistication, enhancing their allure and leaving a lasting impression.

Celui by Jean Desses c1938

In 1938, amidst the challenges of the Great Depression, Jean Desses launched the perfume "Celui," a creation by perfumer Paul Vacher for Les Parfums Jean Desses. This period was characterized by economic hardship, yet couture fashion designers persisted in crafting luxury items that offered a sense of escapism and glamour to their clientele.

Jean Desses likely chose the name "Celui" with careful consideration. In French, "Celui" means "he" or "the one," implying a sense of mystery and allure. However, in this context, "the one" does not refer to a specific person, man, dress, or perfume in particular. Rather, it suggests an air of mystery and allure, emphasizing a sense of exclusivity and sophistication. "Celui" suggests a perfume that embodies qualities traditionally associated with masculinity but reinterpreted through a feminine perspective. The name suggests that this perfume embodies characteristics of someone special or unique, encapsulating a sense of individuality and sophistication.

For women of the time, "Celui" would have resonated as a symbol of sophistication and empowerment. In an era where luxury and elegance were highly valued, this perfume promised secrecy and softness, offering a touch of refinement and intrigue to those who wore it.

The response to "Celui" would have been one of fascination and admiration. Its name alone suggests a perfume that is not merely a fragrance but a statement of individuality and elegance. The imagery and emotions evoked by "Celui" would likely include notions of mystery, romance, and sophistication, aligning perfectly with the aspirations and desires of women during the 1930s.

Flair by Yardley c1952

Flair by Yardley: launched in 1952. First created by Yardley, then traded to Lentheric in 1964. Since 1999, it has been distributed by Mayfair Perfumes.

Suzanne Talbot & Les Parfum Suzanne Perichon

J. Suzanne Talbot, a distinguished French milliner, established her shop at the prestigious address of 14 rue Royale in Paris. Renowned for her couture creations during the late Victorian era, Talbot’s designs, including her elegant clothing and hats, captured the essence of Parisian fashion. Her boutique became a destination for those seeking sophisticated and refined styles, epitomizing the haute couture of the time.

As fashion evolved, so did Talbot's brand. Like many designers of her era, she ventured into the world of perfumery, introducing her first fragrances around 1924. Embracing the personal touch that defined her fashion line, Talbot named her initial trio of perfumes "J," "S," and "T," each representing a letter from her own name. This clever branding strategy not only reflected her identity but also underscored the intimate connection between her fashion and fragrance offerings.

By 1932, the business was operating under the name Société Claire Palisseau et Juliette Levy, still trading as J. Suzanne Talbot. This transition marked a new chapter in the brand’s history, though it continued to honor Talbot's legacy of elegance and style.

Notably, Talbot’s influence extended beyond her own creations. Two of the most famous milliners of the 20th century, Lilly Daché and Jeanne Lanvin, began their careers as seamstresses in Talbot’s atelier during the late 1890s and early 1900s. Their time with Talbot undoubtedly shaped their future success, as they absorbed the refined techniques and creative vision that characterized Talbot’s work.

Nettie Rosenstein Perfumes

Nettie Rosenstein of New York City.

Parfums Moneau

Parfums Moneau, Inc.,  18 East 49th St New York City.

Miahati Perfumes

 Established in 1940 in New York; launched a range of fragrances in c1940' and 50's.